Define The Opportunity

Brand New MD provides help with ideation and identifying market opportunities.

  • Who cares? (users and/or stakeholders)
  • Why do they care? (value proposition)
  • How do you know? (research insights)
Get Started

Opportunity Summary Process

Opportunity (15%)

Brief Description

Briefly describe an opportunity you believe you’ve identified. Provide an analogy. Paint a vivid picture or use a familiar example from a different and unrelated industry to help us understand the potential of the opportunity, e.g., “1,000 songs in your pocket” or “a supermarket for office supplies”. Be creative!

  • Status Quo
    • What is the existing problem/condition/need your product or service will address?
    • Who has this problem/condition/need most acutely and is actively searching for a solution?

Insights (25%)

  • Research
  • Analysis
  • Competitive Landscape

Solution (25%)

  • Value Proposition
  • Customer Segments
  • Market Size
  • Measuring Social Impact

Revenue Model (10%)

 

Team (10%)

  • Founders
  • Advisors

Research Plan (15%)

TELL US ABOUT THE PRODUCT IDEA YOU WANT TO DESIGN & MANUFACTURE

What type of product are you making?

11 + 12 =